Website Purpose and Content Guidelines

The new website was designed to be more modern and interesting.

Content Goals

  • Simplify the content on the external UBalt website to focus on the important items for the external audience.
  • Provide a streamline experience based on the user's perspective/journey, and not how UBalt is organized.

Public/External Content

The public website is a marketing tool for an external audience, and it is focused on enrollment, external relations, and presentation of mandatory information.

Content Focus 

Intended Audience 

Enrollment 

- Prospective Students 

- Advisers, career advisers 

- Enrollment partners 

External Relation 

- Community Partners 

- Alumni 

- Donors/Sponsors 

Compliance Requirements 

- Policymakers, USM, Leadership 

IT Support 

- UBalt Community having trouble accessing internal information 

Research, Centers, Groups, University-sponsored services, University related activities (e.g. JFI, Schaefer Center) 

- Community/Visitors 

- Alumni/Donors 

Mandatory information and Job Seekers 

- Community/Visitors 

- Prospective employees 

Internal Content (MyUBalt Portal)

The MyUBalt Portal, together with UBalt’s Service platforms, is a communication tool for an internal audience, primarily focused on maintaining a service-oriented communication and process workflow for the UBalt community, offices and services. The MyUBalt Portal serves as the central hub where users can easily view the information they need and access software applications to complete essential tasks in their UBalt role. The primary audience for the Portal is someone who has opted in as a member of a UBalt community through a defined action, including:  

  • Applying or indicating intention to apply for admission as an undergraduate, graduate or law student
  • Gaining admission as an undergraduate, graduate or law student
  • Enrolling as an undergraduate, graduate or law student
  • Starting employment as a faculty, staff, C1/C2 or student worker.
MyUBalt Portal content should have a defined purpose that helps the UBalt community member perform a task in their role or understand UBalt’s structure and operations

Content Focus 

Intended Audience 

Student Focused Content 

- Current Students 

- Recent Alumni 

Staff Focused Content 

- Faculty/Staff 

Admin and Tech Support Focused Content 

- Current Students 

- Recent Alumni 

- Faculty/Staff 

HR Focused Content 

- Faculty/Staff 

Aggregated UBalt Community focused content (HR, Be Involved, etc.) 

- UBalt Community (Current Students, Faculty/Staff, Recent Alumni) 

 

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